Cohn & Wolfe
Report by Donna Imperato
Chief executive officer
Y
ou are likely reading this report among other PR agency reports – but Cohn & Wolfe is no longer a traditional public relations agency. Fueled by our vision to own the future of communications, Cohn & Wolfe has thoroughly evolved into an idea-driven, integrated communications agency that is channel-neutral and media agnostic. Our transformation is paying off.
2016 saw the strongest year of growth in the agency’s history and our third sequential year of double-digit growth. Cohn & Wolfe is now 50% larger globally than we were just three years ago.
Cohn & Wolfe has evolved into an idea-driven, integrated communications agency that is channel-neutral and media agnostic
The power of our integrated communications offering is attracting marquee clients across all regions, including China telecom leader ZTE, Newell Brands (25 brands across 13 markets), DineEquity and Applebee’s and Twentieth Century Fox Home Entertainment. Backed by our expanding geography, more wins than ever were global or shared across regions. We also deepened our relationships with long-term clients across every sector with the addition of digital and content assignments.
2016 was also an especially rewarding year for industry recognition. We added 17 Cannes Lions, three Clios and 19 Eurobest Awards, not to mention the WPPED Cream PR Crème de la Crème Award. Recognition continues to build across all regions. North America was named The Holmes Report Large Agency of the Year. In Europe, we were recognized as Regional Network of the Year by The International Communications Consultancy Organization, as well as Best European Network to Work For by The Holmes Report and Best Place to Work by PRWeek UK. In Asia, we were honored with two Agency of the Year Awards from Marketing magazine (Silver for Malaysia and Bronze for Singapore). Our Asia network is still relatively young, so it was quite an achievement to be a Holmes Report finalist for both Asia-Pacific Technology PR and Southeast Asia PR Consultancy of the Year.
Never content to rest on our laurels, we are now hyper-focused on further growth in 2017. By combining our creative excellence with foresight about consumer demand for fully immersive brand experiences, we are poised to build an industry-leading creative technology capability. It is what today’s C-suite needs to succeed in our rapidly changing, technology-driven communications industry. And Cohn & Wolfe is ready to deliver!