Revenues denote the collective figure for all WPP companies (including associates) in a given country
and are reported at 2016 constant currency rates.
People denotes the number of people employed by WPP companies (including associates) in a given country.
As at 31 December 2016.
WPP's strength in growth markets
Country |
Revenue |
Headcount |
US |
$6.9bn |
26,000 |
UK |
$3.4bn |
16,000 |
Greater China |
$1.6bn |
14,000 |
Germany |
$1.3bn |
8,000 |
Australia and New Zealand |
$800m |
4,500 |
France |
$700m |
4,500 |
Japan |
$600m |
4,000 |
India |
$600m |
15,000 |
South Africa |
$500m |
32,000+ |
Brazil |
$400m |
7,000 |
South Korea |
$300m |
1,400 |
Mexico |
$200m |
2,400 |
Russia |
$150m |
2,000 |
Turkey |
$160m |
1,500 |
Colombia |
$70m |
1,900 |
Indonesia |
$100m |
1,700 |
Vietnam |
$100m |
1,500 |
Philippines |
$90m |
1,200 |
East Africa |
$50m |
1,600 |
Egypt |
£30m |
400 |
Pakistan |
$40m |
1,600 |
Nigeria |
$20m |
150 |
Bangladesh |
$10m |
500 |