Our growth markets

WPP companies now operate in 112 countries. Here we show WPP’s strength in growth markets of the world as well as in some of our key mature markets*.

Our growth markets

*Top 10, BRIC, Next 11 (the Group has no operations in Iran), CIVETS and MIST.

Revenues denote the collective figure for all WPP companies (including associates) in a given country and are reported at 2016 constant currency rates.

People denotes the number of people employed by WPP companies (including associates) in a given country.

As at 31 December 2016.


Country Revenue Headcount
US $6.9bn 26,000
UK $3.4bn 16,000
Greater China $1.6bn 14,000
Germany $1.3bn 8,000
Australia and New Zealand $800m 4,500
France $700m 4,500
Japan $600m 4,000
India $600m 15,000
South Africa $500m 32,000+
Brazil $400m 7,000
South Korea $300m 1,400
Mexico $200m 2,400
Russia $150m 2,000
Turkey $160m 1,500
Colombia $70m 1,900
Indonesia $100m 1,700
Vietnam $100m 1,500
Philippines $90m 1,200
East Africa $50m 1,600
Egypt £30m 400
Pakistan $40m 1,600
Nigeria $20m 150
Bangladesh $10m 500

+ Includes fieldforce of 28,000.