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Annual Report &
Accounts 2016
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Who we are
Why we exist
Our 4 strategic priorities
WPP: a global company
How we're doing
Financial summary
Strategic report to share owners
Reports from our company leaders
WPP’s Global Client Teams and Regional & Country Managers
What we think
WPP’s collective intelligence by Sir Martin Sorrell
Just Because You Can, Doesn't Mean You Should
How ‘personalisation’ can get altogether too personal for comfort
By Jeremy Bullmore
Who runs WPP
How we behave and how we’re rewarded
Letter from the chairman of the Company
Review of the Company's Governance and the Nomination and Governance Committee
Review of the Audit Committee
Letter from the chairman of the Compensation Committee
At a glance
Directors’ Compensation Policy
Compensation Committee Report
Implementation of reward policy
Sustainability review
How we comply
Corporate governance
Other statutory information
Downloads & Financials
About share ownership
Where to find us
About the artists
Artist information
About the artwork
Downloads & Financials
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2016 Annual Report PDF and financial statements
On this page
2016 Annual Report and Accounts
Our 2016 financial statements
Awards for recent WPP Annual Reports
2016 Annual Report and Accounts
Full report
(26.11MB)
Read by section
The fast read
PDF 1.31MB
Our 4 strategic priorities
PDF 2.96MB
WPP: a global company
PDF 6.00MB
How we’re doing
PDF 2.30MB
Reports from our company leaders
PDF 5.71MB
Sir Martin Sorrell’s article
PDF 1.00MB
Jeremy Bullmore’s essay
PDF 0.30MB
Who runs WPP
PDF 0.52MB
How we behave and how we’re rewarded
PDF 1.82MB
Sustainability review
PDF 0.48MB
How we comply
PDF 0.37MB
Full financial statements
PDF 1.45MB
About share ownership
PDF 0.56MB
About the artists
PDF 0.57MB
Our 2016 financial statements
Full financial statements
(1.45MB)
Read by section
Accounting Policies
PDF 0.49MB
Consolidated income statement
PDF 0.15MB
Consolidated statement of comprehensive income
PDF 0.15MB
Consolidated cash flow statement
PDF 0.15MB
Consolidated balance sheet
PDF 0.15MB
Consolidated statements of changes in equity
PDF 0.17MB
Notes to the consolidated financial statements
PDF 0.66MB
Company profit and loss account and Company statement of comprehensive income
PDF 0.14MB
Company balance sheet
PDF 0.15MB
Company statement of changes in equity
PDF 0.15MB
Notes to the Company financial statements
PDF 0.17MB
Independent auditors’ report
PDF 0.25MB
Five-year summary
PDF 0.15MB
Financial glossary
PDF 0.15MB
Awards for recent WPP Annual Reports
2015
LACP Vision Awards
Ranked 3 out of Top 100
Annual Reports
Worldwide.
Ranked 2 out of Top 80
Annual Reports EMEA.
LACP Vision Awards
Three Platinum Awards:
• Industry Excellence.
• Best Agency, Worldwide.
• Best Agency, EMEA.
International ARC Awards
Gold.
Galaxy Awards
Silver, Print and Honours, Design.
2014
LACP Vision Awards
Three Platinum Awards:
• Industry Excellence.
• Best Agency, Worldwide.
• Best Agency, EMEA.
LACP Vision Awards
Ranked 1 out of Top 100 Annual Reports Worldwide.
Ranked 1 out of Top 50 Annual Reports EMEA.
Digital Impact Awards
Gold, Best Online Annual Report.
International ARC Awards
Gold and Silver.
Galaxy Awards
Silver, Print and Honours, Design.
2013
LACP Vision Awards
Ranked 5 out of Top 100 Annual Reports Worldwide.
Ranked 3 out of Top 80 Annual Reports EMEA.
LACP Vision Awards
Four Platinum Awards:
• Industry Excellence, Print.
• Industry Excellence, Online.
• Best Annual Report Narrative, Worldwide.
• Best Annual Report Narrative, EMEA.
2012
LACP Vision Awards
Gold Award and ranked in the Top 50 Annual Reports EMEA.
International ARC Awards
Gold Award.
Galaxy Awards
Gold Award.
Communicate magazine’s Corporate and Financial Awards
Gold for Best Printed Report, Silver for Best Online Report.
PwC Building Public Trust Awards
Winner.
Astrid Awards
(for design communications)
Bronze Award.
2011
LACP Vision Awards
Two Gold Awards, and ranked in Top 100 Annual Reports Worldwide and Top 50 Annual Reports EMEA.
Galaxy Awards
Honours, Design.
Communicate
magazine’s
Corporate and Financial Awards
Silver for Best Online Annual Report.
PwC Building Public Trust Awards
Highly Commended, People Reporting.
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