Showcase

Campaign: Pop to Popism

WPP company(s):
Wunderman Australia
Client:
Art Gallery of NSW
Value:
AUS$1,500
Pop to popism projector and card

Overview

The Art Gallery of New South Wales’ annual corporate membership night is an important event in the gallery’s fundraising calendar. Wunderman created a series of personalised invitation packs to encourage potential corporate partners from local advertising, media and print agencies to attend and hear about the benefits of corporate sponsorship.

Results

  • Generated a 20% response rate with a conversion rate of 10%.
Pop to popism poster