Wildfires are a serious and recurring problem in Thailand, with the vast majority started deliberately. To raise awareness of the impact of forest fires on the environment and people, the Thai Forestry department, in partnership with Caran D'Ache, created “Return of the Ashes”. The campaign included an exhibition of charcoal drawings created using trees burnt in forest fires. People could also buy a limited edition Caran D’Ache charcoal set to help raise funds for restoring and protecting forests.