This installation in central Melbourne featured 209 ungiven gifts – one for everyone killed on Victoria’s roads during the year. It was a poignant reminder to drive safely during the festive season, or risk leaving family and friends without their loved one at Christmas.

There are 93,000 homeless people in the UK, but millions of people pass them by each day without really noticing them. This campaign ran at Christmas time to make people think again about homelessness and to raise money for charities working to tackle the issue.

There were only 867 organ donations in Germany in 2013, but 11,000 people are on the waiting list and three people a day die while waiting for a transplant. This campaign used everyday scenarios to remind people that waiting has a very different meaning when you are on the transplant list.

It’s a shocking fact that 9 million over 50s experience hunger every day in America. Wunderman3 Chicago helped NGO the AARP Foundation create Drive to End Hunger, an awareness and fundraising campaign featuring four-time stock car champion driver Jeff Gordon as spokesperson. The campaign collected donations and registered new volunteers through events at NASCAR races and NFL games as well as coverage on social media and radio.

Wildfires are a serious and recurring problem in Thailand, with the vast majority started deliberately. To raise awareness of the impact of forest fires on the environment and people, the Thai Forestry department, in partnership with Caran D'Ache, created “Return of the Ashes”. The campaign included an exhibition of charcoal drawings created using trees burnt in forest fires. People could also buy a limited edition Caran D’Ache charcoal set to help raise funds for restoring and protecting forests.

Texting while driving can be four times more dangerous than driving under the influence of alcohol. This campaign for Volkswagen used images of the predictive text function to highlight the dangers of texting when driving.

“Borrowed Time” depicts an HIV-positive mother trying to let her baby see and experience as much as possible before it is too late. It makes the point that there’s no reason for another baby to be born with HIV and that with the right treatment, education and support the mother-to-child transmission of HIV rate is less than 1.7%. With our donations, Orange Babies can help more children can experience the wonder of a very ordinary life.