Showcase

Campaign: Hong Kong Art Gallery Week

WPP company(s):
The Partners Singapore
Client:
Hong Kong Gallery Week
Value:
SGD$162,570
A map with art installation points

Overview

Hong Kong Gallery Week brings together over 50 galleries and museums to promote local artists and draw global attention to Hong Kong’s contemporary art scene. The Partners Singapore created a brand for the event that helped position Gallery Week both as a central part of the city’s cultural life and an essential event in the international cultural calendar.

Results

  • Hong Kong Gallery Week is now Hong Kong’s largest art event.
A map with art installation points