Showcase

Campaign: Hemingway shorts

WPP company(s):
Ogilvy & Mather Chicago
Client:
Ernest Hemingway Foundation of Oak Park
Value:
$570,000

Overview

Ogilvy & Mather developed a social media campaign for the Ernest Hemingway Foundation to help engage a younger audience on the life and work of the author. This included ultra-condensed 15-second films based on some of Hemingway’s masterpieces streamed via Instagram.

Results

  • Over 1,100 Instagram followers.
  • Media coverage included articles in Esquire magazine and the Huffington Post.
Screenshot of an animation depicting a man fishing