Campaign: Help Find Me

WPP company(s):
Grey Group Singapore
Missing Persons Advocacy Network (MPAN)


Over 38,000 people go missing in Australia each year equating to one person every 15 minutes. In partnership with Missing Persons Advocacy Network (MPAN), Grey Group Singapore’s new philanthropic arm, Grey for Good, launched `Help Find Me.’ An initiative which turns Australia into one big search engine for missing people. Businesses donated search power on their websites displaying a profile and a photo of a missing person as a pop-up banner. A link to the campaign website with all the missing people are in the ads.


  • In the first 10 days, the campaign reached over 10m people.
  • In the first 10 days, the campaign reached social media repetitions of over 500,000.
Poster showing multiple missing people