Showcase

Campaign: Raising Voices

WPP company(s):
Ogilvy & Mather Buenos Aires
Client:
Colegio Las Lomas Oral
Value:
$731,000

Overview

All radio and TV channels in Argentina are required to play the national anthem every day, with performers receiving royalties for each broadcast. To support the Lomas Oral School for children with hearing impairments, a new recording of the anthem was made, sung by pupils from the school.

Results

  • 20.3% increase in funds to the Lomas Oral School in the first month.

Awards

  • Cannes Lions 2014: 1 Gold and 1 Bronze.
Raising voices video screenshot