Showcase

Campaign: Building support for our wounded warriors

WPP company(s):
WPP and Lambie Nairn in London
Client:
Invictus Games, The Royal Foundation and The Ministry of Defense
Invictus games poster

Overview

WPP and Lambie Nairn worked with the client to develop the brand identity for the Invictus Games – a new sporting event for wounded, injured and sick service men and women launched by HRH Prince Harry in September 2014. The Games saw more than 413 competitors, including veterans, from 13 different nations, competing in ten different sports. Invictus Games was a huge success: it received over 79,000 spectators throughout the week and BBC coverage reached an audience of over 9.8 million. There are plans to take the games to an even wider audience.

Awards

  • Received at the BBC Sports Personality of the Year Awards
  • BT Sport Industry Award
  • Drum Design Award