Campaign: GOODFest

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WPP company(s):
Essence New York
Client:
Google Pixel

Overview

Essence New York collaborated with major artists and innovative NGOs to create GOODFest, a modern livestreamed digital music festival. The team organised five concerts in five different American cities for five different causes. Each event used the Google Pixel phone, livestream and virtual reality to connect people around the world in the name of good. All of the proceeds from the events go to charitable causes.

Results:

  • 117m impressions in less than two months
  • 9m views