Creating value through our business

Our mission

To develop and manage talent;
to apply that talent,
throughout the world,
for the benefit of clients;
to do so in partnership;
to do so with profit.

Within WPP, our clients have access to companies with all the necessary marketing and communications skills; companies with strong and distinctive cultures of their own; famous names, many of them.

WPP, the parent company, complements these companies in three distinct ways: we encourage, enable and incentivise our companies to work in close collaboration for the benefit of clients; WPP can itself function as the 21st century equivalent of the full-service agency; and we relieve our companies of much administrative work.

Through our business activities we generate value for share owners, clients, our people and for wider society. We aim to maximise this positive value where possible, as well as minimising negative impacts.

How we generate value for our business and stakeholders

We draw on our resources and relationships

  • 134,000 people
  • 64,000 people in associate companies
  • 360 of the Fortune 500 companies are clients of WPP companies
  • Thousands of supplier partners
  • Share owner equity £9,325 million
  • 13,338 share owners
  • Natural resources – 339,037 MWh of energy use

To provide services across all marketing and communications disciplines

  • Advertising
  • Media Investment Management
  • Data Investment Management
  • Public Relations & Public Affairs
  • Branding & Identity
  • Healthcare Communications
  • Digital, eCommerce & Shopper Marketing
  • Specialist Communications
  • Sustainability Services

Developing our business to help clients meet their goals

  • Global presence, local insight – 3,000 offices in 112 countries
  • Full-service agency – cross-company teams serve our 48 largest global clients
  • Horizontality – 53% of revenues from clients served in four or more disciplines
  • Shared values – sustainable business practices integrated into our services, operations and procurement. Clients that engaged with us on sustainability worth £1.64 billion in revenues
  • Creativity and effectiveness – for six consecutive years, WPP has been ranked Creative Holding Company of the Year at the Cannes International Festival of Creativity and ranked Most Effective Holding Company in the Effie Global Effectiveness Index for five consecutive years and for the third consecutive year, WPP has been named the World’s Top Holding Company by Warc.

Generating value for our investors, people, supplier partners and society

  • Over £1 billion returned to share owners through dividends and share buy-backs
  • Total tax contribution £1.5 billion
  • £7.1 billion in salaries and benefits
  • Supplier spend £6 billion
  • Training spend £45.1 million
  • Community investment £19.5 million, creating a benefit to society worth £156 million