Showcase

Campaign: The Healing Machine

WPP company(s):
Y&R São Paulo
Client:
Santa Casade São Paulo
Value:
$56,000

Overview

To raise funds for Santa Casa Hospital, Y&R created “The Healing Machine” – a medicine vending machine. When passers by paid the price of the medicine, they received an empty package, with the real medicine donated to treat patients in hospital.

Results

  • $20,000 raised in two weeks.
Medication packaging