Showcase

Campaign: HOPE APP

WPP company(s):
J. Walter Thompson Buenos Aires
Client:
LALCEC
Value:
$45,000
Hope app posters showing images of nature

Overview

Cancer death rates have doubled in some parts of Argentina in the past five years. J. Walter Thompson Argentina created the HOPE APP to connect those suffering from cancer with others who have overcome the disease, giving patients hope and motivation so they don’t feel alone in their illness.

The app featured on Google Play and AppStore.