Showcase

Campaign: Red Cross Collection 2014

WPP company(s):
J. Walter Thompson Mexico
Client:
Mexican Red Cross
Value:
$81,000

Overview

To increase donations during the 2014 Mexican Red Cross fundraising drive, J. Walter Thompson Mexico made a simple change – it redesigned collection boxes to take notes not coins.

Results

  • Donations broke all records. Each donation increased 2,000% in the first two weeks.

Awards

  • 2014 Cannes Lion – Gold Lion Promotion.
Red cross collection box with instructions