Showcase

Campaign: Voltar a Casa (Returning Home)

WPP company(s):
Wunderman Lisbon
Client:
Casa dos Rapazes (House of Boys)
Value:
€40,000

Overview

The House of Boys provides a home for boys who have been removed from their family and who are often victims of neglect or abuse. When the original building burnt down, Wunderman Lisbon helped raise the funds needed to build a new home through a new website and fundraising campaign.

Results

  • The goal to raise €266,000 in 4 years was achieved in less than 2 months.
  • The campaign gained the support of footballer Cristiano Ronaldo and the Portuguese President.
Casa dos rapazes logo