Showcase

Campaign: Movies that Change Lives

WPP company(s):
Y&R Moscow
Client:
Change One Life

Overview

There are 105,000 orphans in Russia, but potential parents could only find out about them from poor-quality photos and descriptions on the State online archive. To help more children find new families, Y&R Moscow and the Change One Life Foundation invited leading film directors to create short films about 13-orphaned boys screened in Moscow cinemas.

Results

  • 10 out of the 13 children have been adopted.
  • Several regional authorities are now introducing videos to their adoption websites.

Awards

  • Cannes Lions 2014: 2 Silvers
Movies that change lives film poster