Report by Jon Cook
Global chief executive officer
Our leadership team
breakout year” is how Advertising Age described VML’s 2015 performance when it recognized the agency in its annual A-List honors. We were thrilled to be included as one of the top 10 agencies chosen by Ad Age. It was a special recognition to top off a year in which – across the VML global network – we experienced the best financial growth in our 23-year history.
There were many groundbreaking aspects to the past 12 months – notably, becoming an active member of WPP’s Global Team Ford. VML is supporting Ford on a variety of transformative initiatives, leveraging VML’s maturing global network of 2,500 employees in 28 locations around the world.
Increasingly, VML is handling expanded global duties for client partners such as Bridgestone, Colgate, Wendy’s and others. We also initiated major new global client partnerships with FedEx and the International Olympic Committee (IOC).
In the US, we dramatically expanded our presence in Chicago to 80 people – with significant expertise to support increasing opportunities with Kellogg’s, Kimberly-Clark and PepsiCo. Additionally, VML secured significant agency of record relationships with Kashi and Motorola.
Our balance between creativity and technology continues to be VML’s differentiator. Forrester Research named VML a Strong Performer for Digital Experience Service Providers among the foremost global providers.
At the same time, it was the most creatively-awarded year in our history. VML received notable recognition from every top-tier global awards competition, including Cannes Lions, Webby Awards, Effie Awards, One Show awards, CLIO Awards and more. From full television broadcast production to enterprise technology solutions, the breadth and scope of VML’s capabilities have never been stronger.
VML is sincerely grateful to earn Ad Age A-List honors, although what continues to drive us forward is an unrelenting pursuit to be our clients’ most important partner.