Artist information

How we behave and how we’re rewarded

At a glance

How we performed in 2015

Group financial performance measures:

Headline PBT growth

Headline PBT growth. Target: 5%, Actual: 9.3%
  • Target
  • Actual

Growth in net sales

Growth in net sales. Target: 3%, Actual: 3.3%
  • Target
  • Actual

Headline net sales margin improvement

Headline net sales margin improvement. Target: 0.3%, Actual: 0.4%
  • Target
  • Actual

Long-term total shareholder return performance1

WPP Total Shareholder Return (‘TSR’)

WPP Total Shareholder Return (‘TSR’) graph
FTSE 100 253% 70% 37% -2%
S&P 500 423% 137% 101% 6%

Source Datastream. TSR calculated up until 31 December 2015.

Change in value of a £100 investment in WPP over 20 years relative to indicies

Change in value of a £100 investment in WPP over 20 years relative to indicies line graph
  • WPP
  • FTSE100
  • S&P 500
  • CAC40

Source Datastream. TSR calculated up until 31 March 2016.

Change in value of a £100 investment in WPP over 20 years relative to a composite index of peers

Change in value of a £100 investment in WPP over 20 years relative to a composite index of peers line graph
  • WPP
  • Peer Composite

Source: Datastream. TSR calculated up until 31 March 2016. “Peer Composite” comprises Havas, IPG, Omnicom and Publicis, and from its date of listing in 2001; Dentsu. All data has been converted on a daily basis into GBP. It is assumed that an investment is made on a market-cap weighted basis across all companies, redistributed at the end of each day.

1 TSR calculated using an averaging period of one-month (one-year TSR) or six months (longer-term TSR) in common currency.

How much the executive directors earned in 2015 (£000)

Sir Martin Sorrell

How much the executive directors earned in 2015 (£000): Sir Martin Sorrell. Fixed Remuneration 3,355, Short-term incentives 4,278, Long-term incentives 62,783
  • Fixed Remuneration 3,355
  • Short-term incentives 4,278
  • Long-term incentives 62,783

How much the executive directors earned in 2015 (£000)

Paul Richardson

How much the executive directors earned in 2015 (£000): Paul Richardson. Fixed Remuneration 1,016, Short-term incentives 1,648, Long-term incentives 8,859
  • Fixed Remuneration 1,016
  • Short-term incentives 1,648
  • Long-term incentives 8,859

How we will implement our compensation policy in 2016

Key measures of five-year performance

Key measures of five-year performance
  Policy Implementation1
  2016 Sir Martin Sorrell Paul Richardson
Base salary and fees
  • 24-month review period
 No change £1,150,000 $945,000 + £100,000
Short-term incentives
  • 70% financial and 30% personal strategic
  • One year performance
  • 50% cash, 50% deferred WPP shares (two years)
No change Opportunity: 0% – 435%
Target: 217.5%		 Opportunity: 0% – 300%
Target: 200%
Long-term incentives
  • TSR, EPS and ROE
  • Five-year performance
  • 100% WPP shares
 No change Opportunity: 0% – 975% Opportunity: 0% – 400%

1 Opportunity and target expressed as a percentage of base salary and fees.