Wisconsin Flag

By VML, Chicago, USA

For ACLU Wisconsin

Highly Commended in category Design & Branding

In subcategory Identity and Branding - Promotional Items

Project Description
After years of social progress in the United States, the past year has seen a spike in hate crimes as well as legislation aimed at rolling back personal rights, particularly among the LGBT community. Because of this, the ACLU – the nation’s leading civil liberties advocate - is taking on more cases than ever before. It is in this environment that the ACLU wanted to make a statement of solidarity with the LGBT community, and garner awareness for its cause.
The ACLU took to the heart of conservative country, transforming the Wisconsin flag (a state that voted for Trump in the 2016 election) from a steadfast symbol of state pride, to a celebrated salute to gay pride. The updated flag was paraded across Wisconsin during Pride Week, serving as an unwavering banner of acceptance, hope and unity for the LGBT community and it’s advocates at a time when all are needed most.
Agency Solution
The front of the flag appears as it normally does, with a miner and a sailor flanking a shield. But when you turn to the back, it is revealed that the miner and sailor are actually holding hands.
Please rotate your device
to portrait orientation