A new mobile health-monitoring experience.

Sudler New York created the Procrit Health View app for iPhone to help patients with anaemia, due to kidney disease or chemotherapy, collect and manage the streams of health information that are crucial to their well-being. With Health View, patients can easily track daily, weekly, and monthly measures of their overall health and anaemia symptoms - and then share this important information with their Health Care Providers.

Procrit boosts red blood cell counts in anaemic patients with severe or terminal diseases. It’s one of the most prescribed drugs ever. But after 25 years on the market, the brand needed reinvigorating.

The Health View app will help bring attention to Procrit, and more importantly, by increasing the information available to Health Care Providers, help patients most at risk, be less at risk.