Our client work

Campaign: Power of 49

WPP company(s):
Maxus Bangalore
Client:
Tata Tea

Overview

Results

  • 1.2 million women created the world’s first crowd-sourced political manifesto
  • Tata Tea sales increased by 13.4%
  • Number of women intending to vote increased by 300%, a total of 8 million people

Awards

  • Grand Envie 2014: 7 awards
Women pointing to their foreheads