How we create value

We measure our success in generating value using direct measures, such as returns to share owners and, for the last two years, we have also undertaken research to assess the wider social and economic contribution our business makes to society. This work is undertaken in partnership with an expert consultancy.

How WPP generates value for its share owners, clients, people

We draw on our resources and relationships

  • 124,000 employees
  • 55,000 associate employees
  • 355 of the Fortune 500 companiesare clients of WPP companies
  • 180,000 suppliers
  • Share owner equity £7,500 million
  • 14,508 share owners
  • Natural resources – 371,354 MWh energy use

To provide services across all marketing and communications disciplines

  • Advertising
  • Media Investment Management
  • Data Investment Management
  • Public Relations & Public Affairs
  • Branding & Identity
  • Healthcare Communications
  • Direct, Digital, Promotion & Relationship Marketing
  • Specialist Communications
  • Sustainability Services

Developing our business to help clients meet their goals

  • Global presence, local insight – 3,000 offices in 111 countries
  • Full-service agency – cross-company teams serve our 46 largest global clients
  • Horizontality – 53% of revenues from clients served in four or more disciplines
  • Creativity and effectiveness – for four consecutive years, WPP has been ranked Creative Holding Company of the Year at the Cannes International Festival of Creativity and ranked Most Effective Holding Company in the Effie Global Effectiveness Index
  • Shared values – sustainable business practices integrated into our services, operations and procurement. Clients that engaged with us on sustainability worth £1.35 billion in revenues

Generating value for our investors, people, suppliers and society

  • Share owner return – 84.9p per share
  • Total tax contribution £857.7 million
  • Employee reward £5,835 million
  • Supplier spend £6 billion
  • Training and welfare £73.9 million
  • Community investment £21.8 million, creating a benefit to society worth £116 million