Campaign: The End

WPP company:
Y&R London
Oxfam GB


Global poverty has been halved in just 15 years and this shows it can be beaten altogether. Y&R London’s campaign for Oxfam used vintage film credits to promote Oxfam’s goal to bring about ‘The End’ of poverty.

Results & Awards:

  • 3m impressions.
  • 1 - No poverty
  • 10 - reduced inequalities