WPP companies have a long history of pro bono work – putting their communications expertise at the service of NGOs, non-profits and charities for little or no fee. This work can have a powerful impact, helping to bring about positive change on pressing social and environmental challenges.
This year we’re particularly proud to share several campaigns from the Common Ground initiative. Common Ground brings together the six biggest advertising and marketing services groups in support of the UN Sustainable Development Goals, seeking to harness the power of communications in the cause of ending poverty, protecting our planet, and ensuring prosperity for all.
Our focus through Common Ground is on gender equality, challenging stereotypes and promoting opportunity for women. More than 26 of our companies have participated so far through over 33 projects and we have launched a strategic partnership with UN Women, to foster further collaboration between local UN offices and WPP companies.
Whatever the subject, all the campaigns in this book are a testament to the creativity, insight and commitment our people bring to each pro bono assignment. Each one is unique, impactful and inspiring.
Group Chief Counsel and Head of Sustainability