Pro bono work - PR companies and media agencies

Campaign: A Call to Act

WPP company:
Burson Cohn & Wolfe New York
A Place At The Table

Hunger is an issue affecting more than 49 million Americans, including veterans and active military personnel. Burson Cohn & Wolfe partnered with A Place at the Table, a non-profit organization dedicated to ending hunger in the U.S., along with celebrated Chef Tom Colicchio to generate awareness and engage millennials on this issue ahead of an integrated marketing campaign.


  • 130m media impressions
  • Facebook Impressions: 11,289
  • Twitter Impressions: 5,976

Campaign: Fermiamola (Let's Stop It)

WPP company:
Wavemaker Milan
Christian Blind Mission

In some countries being blind means risking death every day, but many causes of blindness are easily preventable. This campaign generated funds to support CBM Italia Onlus’s goal to save 2.5 million people from blindness. It will be used to support 37 projects in Africa, Asia and Latin America.


  • $22,225 value in media
  • 11.5m media impressions

Campaign: Gran Colecta Nacional TECHO 2017

WPP company:
Burson Cohn & Wolfe Bogota

The non-profit organisation TECHO works with families living in low income communities to improve their quality of life. This communications campaign used the press, and digital influencers and celebrities to encourage more volunteers to get involved.


  • 8.8m people reached
  • 3.8m impressions
  • $195.6m free media
  • 5,250 interactions

Campaign: The Ugly Truth

WPP company:
Kinetic Chicago
The Voices and Faces Project

The Voices and Faces Project and Kinetic Chicago produced a series of outdoor ads for Inauguration Day to shine a light on the realities of sexual exploitation and human trafficking. In Washington, D.C. alone, trafficking innocent children is a $100 million industry.


  • €30,000 raised for the charity