Campaign: Everything Viral in 45 Seconds

WPP company:
Grey Canada
World Vision Canada


Right now, 34 million people in Africa are experiencing the worst humanitarian crisis in decades – but the world isn’t paying attention. To make people take notice, Grey Canada re-enacted the most watched viral videos of all time ending with the message – Africa’s hunger crisis needs that kind of attention.

Results & Awards:

  • 7.7m impressions.
  • 300,000 views on YouTube.
  • 1 - No poverty
  • 11 - communities
  • 16 - peace