Campaign: Restored Memories

WPP company:
Wunderman Buenos Aires
INECO Foundation


More than 500,000 people live with Alzheimer’s in Argentina, 90% of whom are 65 years or older. INECO and Wunderman Buenos Aires developed a new therapy based on recent scientific studies about the importance of colour in human memory. The team collected old photographs from patients to restore and colourize them, helping to bring those memories back to life.

Results & Awards:

  • 1.5m media impressions.
  • 32% increase in public awareness of the INECO Foundation.
  • 3 - health wellbeing