Campaign: Professions

WPP company:
J. Walter Thompson São Paulo
Alcoholics Anonymous


There is a common stereotype that assumes Alcoholics Anonymous (AA) members are unemployed when in fact people from all walks of life, from students to well-educated professionals, find support in AA groups. To debunk the misconceptions, J. Walter Thompson São Paulo created ‘Professions’, a campaign encouraging people to rethink how they view alcoholism and AA.

Results & Awards:

  • Cannes Lions 2017: Silver.
  • 3 - health wellbeing