Campaign: News of Hope

WPP company:
Ogilvy São Paulo


LiveOnNY teamed up with Ogilvy São Paulo to encourage New Yorkers to register as organ donors. The spot follows three former military officers delivering the news to families that an organ donor has been found, showing the joy this news brings.

Results & Awards:

  • 20% increase in the website traffic for LiveON.
  • 3 - health wellbeing