Campaign: Eco Alarm

WPP company:
Wunderman Buenos Aires
FundaciĆ³n Banco de Bosques


Wunderman Buenos Aires celebrated the International Day of Forests with the Fundación Banco de Bosques, an NGO that fights against deforestation. The team created the first alarm clock that wakes you up to the sounds of Argentina’s forests. Every time one of the Eco Alarm tracks is played the Foundation receives a royalty payment, raising funds to support its work.

Results & Awards:

  • $1m in free media.
  • 2.9m people reached via social media.
  • 4,950 downloads in the first week.
  • 55 countries reached.
  • Cannes Lions 2017: Bronze.
  • Effie Awards: 2 Gold.
  • Sol Awards: 2 Bronze.
  • 15 - life on land