Campaign: Welcome to my Neighborhood

WPP company:
VML Kansas City
Youth Ambassadors


To raise awareness of the shocking experiences some children endure, VML Kansas City created a children’s book with a difference. Featuring real-life stories of drug abuse, violence, and hunger all illustrated in the style of a traditional children’s tale, it’s a book written by children, yet not suitable for children.

Results & Awards:

  • 50m media impressions.
  • Covered by 30 different outlets.
  • Cannes Lions 2017: Gold, 2 Silver, 2 Bronze.
  • 1 - No poverty
  • 11 - communities