Campaign: Toys of Hope

WPP company:
4129Grey Istanbul


‘Toys of Hope’ is dedicated to bringing hope back to those who need it the most. Collaborating with toy designers, 4129Grey recreated the favourite toys that refugee children had to leave behind in Syria. The money from each toy sold was donated to UNICEF to help refugees.

Results & Awards:

  • 20m impressions on social media.
  • 16 - peace