Campaign: The Ugly Truth

WPP company:
Kinetic Chicago
Client:
The Voices and Faces Project

Overview

The Voices and Faces Project and Kinetic Chicago produced a series of outdoor ads for Inauguration Day to shine a light on the realities of sexual exploitation and human trafficking. In Washington, D.C. alone, trafficking innocent children is a $100 million industry.

Result:

  • €30,000 raised for the charity