Petbarn has been delivering expert pet care in Australia for nearly twenty years and they know the importance of delivering the best for our pets. The rise of convenience supermarkets that now offer a diverse range of pet products was beginning to impact their business. Petbarn needed to deliver a differentiated brand experience to elevate their brand above and beyond the cold, corporate and value-driven face of the competition. We needed to remind consumers why they, and their pets, love Petbarn.
Petbarn understands the care and importance of the relationships we have with our pets. And we understand the individual personalities, quirks and characters of each and every one of them. We created an identity that heroes our pets, putting them back at the heart of the Petbarn brand. Inspired by the weird and wonderful personalities that we love so much, we created a family of characters, each with their own little idiosyncrasies. Transforming a rigid icon into a living, breathing, moving, tail-wagging brand and reflecting a business shift from utility to care.