Dialog – Over 300 unique illustrations to reinvent the German B2B insurance category

By Landor - Hamburg

For Dialog Lebensversicherungs-AG

Highly Commended in category Design & Branding

In subcategory Craft - Illustration for Design

Project Description
When Dialog, the niche B2B insurance player of the Generali Group, had ambitions to become the all-encompassing, best practice broker partner in Germany, they knew a refreshed appearance was needed to fulfill their aspirations. But nowadays, new is not enough. You need to be outstanding to be noticed. So we didn’t just refresh the brand, we reinvented the whole German B2B insurance category.
Agency Solution
We created over 300 unique illustrations to construct a massive, striking & multi-faceted brand experience that delivers maximum differentiation in a sea of insurance sameness. The illustrations exude a human-centered charm that connects emotionally with the customer.
A bright splash of warmth in an otherwise cold and bureaucratic insurance category.
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