The objective was to establish Sipsmith’s brand world and tone of voice so it can compete against the biggest players in the category, at home and abroad. The work targets discerning gin drinkers who seek authenticity. We wanted them to get a taste of Sipsmith’s amazing heritage story and their commitment to creating authentic London Dry gin handcrafted for a superior taste.
Sipsmith’s first ever commercial is a stop-frame animated epic that embodies their unreasonable commitment to craft in every frame. Employing the same team behind Fantastic Mr Fox and Isle of Dogs, their London distillery is brought to life in meticulous detail as their lovably vain mascot Mr Swan shows us why Sipsmith gin tastes so outrageously good.