Blink. And They're Gone.

By J. Walter Thompson - Bangalore, J. Walter Thompson - Amsterdam

For Jimmy Nelson Foundation Brand Jimmy Nelson Foundation

Winner in category Advertising

In subcategory Film

WPPED Cream
WPPED Cream
WPPED Cream
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Project Description
The parallels between the biodiversity of the planet and its cultural diversity are very clear. Our ethno-diversity or our ethnosphere, must also be protected. We all come from the same source and together we are going through an amazing period of cultural evolution. Peoples with unique cultural identities need to be respected, cherished and protected. To secure the future of indigenous people and their rights, we need to share their story with the world.
The challenge was to help preserve the depleting wealth of indigenous cultures and isolated tribal communities on planet earth.
The objective was to create sharable content inviting the world to engage with and share the life's work of legendary photographer Jimmy Nelson, who has traveled to the farthest corners of the world, to document the diverse culture and communities of over 36 isolated indigenous tribes, over the last 30 years.
The campaign had to engage, activate and motivate millions to join the fight for the preservation of cultural identity across the world.
Agency Solution
JOIN THE JOURNEY TO SAVE THE LAST FEW INDIGENOUS TRIBES.
The Blink film documents Photographer Jimmy Nelson’s journey to preserve indigenous cultures, that are disappearing faster than you can blink, as their family trees, forests, rivers and habitats are destroyed in the quest for human progress.
THE IDEA IS TO CELEBRATE THE COURAGE OF THE LAST INDIGENOUS TRIBES, STANDING STILL, IN SPITE OF AN ENDANGERED FUTURE.
The film is a photographic study of the spiritual similarity and cultural differences between 36 isolated tribes, and their parallel journeys.
STILL PHOTOGRAPHS INTO CULTURAL CINEMAGRAPHS : A series of immersive cinemagraphs stitched together from thousands of indigenous family portraits and never seen before still photographs elevate the visual narrative.
AN INDIGENOUS SOUNDSCAPE: Warning signals, tribal beats, chorus chants, vocal percussion, war cries and voices of the indigenous tribes, elevate the sound design and original music score.
The film was also developed into an interactive immersive experience on the Facebook AR platform.
BLINK. AND THEY'RE GONE.
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