Ng Lai Ying

By Brand Union HK / Ogilvy & Mather Group HK, Hong Kong

For Amnesty International Hong Kong

Highly Commended in category Design & Branding

In subcategory Identity and Branding - Posters

Project Description
In October 2016, five Hong Kong booksellers were abducted for selling controversial books. Only 4 have returned.
To prevent this kind of oppression, we needed to get Hong Kong behind freedom of expression.
So we did the unthinkable, publishing our own controversial literature and selling it. With one small difference, it was all redacted.
To publicise the store, we created unique typographic posters in which we dissected Basic Law Article 27 (which protects Freedom of Expression) to reveal the voices of dissent it protects – including Edward Snowden, the Booksellers and the Umbrella Revolution protesters.
Every freedom needs a fighter, and Hong Kong has Amnesty International.
Agency Solution
The execution features the actual text of Hong Kong’s Basic Law, with Article 27 intentionally dissected out to reveal the faces of dissenters behind it. The four featured people are:
1. Lam Wing-kee. One of the missing booksellers.
2. Ng Lai-ying - Cross border trade protestor.
3. A Pro-democracy demonstrator.
4. Edward Snowden - Former NSA contractor whistle blower.
Each of these are controversial figures, who have had their freedom of expression infringed by the growing oppression from government.
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