For the very first time, FITCH was selected to speak at Cannes Lions 2017. The session was led by FITCH’s Dominique Bonnafoux, bringing together an artist, a neuroscientist and a writer to explore what makes a memory – understanding the science behind how human memories are formed and leveraging it to create impactful creative outcomes – moving away from instant recall towards lasting impressions that will stand the test of time and resonate in the long term.
Our core challenge was twofold:
One can not bridge the subject of memories with assets that don’t spark curiosity and make a lasting impression.
The visual assets had to stand out in an overloaded environment spearheaded by big names (Jessica Alba, Laura Dern…), inspiring Cannes audiences to attend the talk.
We created teasers in which you couldn't guess the answer without going to the talk.
The design is simple but impactful, capturing the audience in a fleeting instant, even in a hugely competitive environment.