12 Hours Without Commercial Breaks

By Y&R, Madrid, Spain

For Mariskal Rock Brand Mariskal Rock Radio

Winner in category Advertising

In subcategory Radio

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Project Description
Advertising has done much damage to rock music. It's normal to hear famous songs in bad commercials, or commercials that change the lyrics of a well-known song to sell a product. Our client Mariskal Rock Radio is loyal to music, so they have few commercials playing. For that reason we wanted to do a campaign to promote a radio station that plays 12 hours of music without commercial breaks.
Agency Solution
We made a radio campaign that announces that now Mariskal Rock Radio have 12 hours straight without commercial breaks, but we made it inside the concept: Advertising has done much damage to rock music.
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