Social investment

Campaign: Pride Heroes

WPP company(s):
Clarion Communications London
Client:
Pride in London
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Overview

Clarion Communications created #PrideHeroes campaign to encourage engagement with the annual LGBT event. Using #PrideHeroes, Londoners could celebrate the people who have made a difference to the LGBT community.

Results:

  • 20% increase in attendance compared to 2014
  • Reached 1,000m across all media and social channels
  • Over 1,020 pieces of coverage generated during the Pride Festival