Campaign: Ingenuity for Life

WPP company(s):
Ogilvy & Mather New York


Siemens’ new global corporate campaign, developed by Ogilvy & Mather, with the tagline, “Ingenuity for life” shows how Siemens technology impacts business and society which each spot featuring both business and personal stories. For example, one video entitled "Ingenuity is shaping America's energy future," shows how when a storm knocks over a power line it creates an emergency for the local city power supplier and also gives a little boy nightmares when the lights go out in his room. The spot shows how Siemens' digital grid technology can manage and reroute power to restore electricity, avoiding such situations. The campaign is based on one global strategic platform, one claim and one tone of voice through all media including TV commercials, print, online and social media.