Campaign: #ShareHumanity

WPP company(s):
Ogilvy & Mather New York
United Nations OCHA


Millions of people around the world are affected by humanitarian crises such as war and drought. In the run up to World Humanitarian Day, Ogilvy & Mather created Share Humanity, a new tool that allowed people to donate their Facebook or Twitter profile for one day to tell the story of someone involved in a humanitarian crisis. People could choose from 1 of 17 inspiring stories which were created to look as if they were happening to the user.


  • Over 20,000 social feeds and 180,000 posts the few days before the World Humanitarian Day