Campaign: Sweets

WPP company(s):
Y&R São Paulo
Santa casa de Misericordia de São Paulo


Y&R São Paulo created a set of three posters to demonstrate that diseases related to obesity now kill more people than traffic accidents.

Results & Awards:

  • Over 90,000 reached.
  • Cannes Lions 2015: 1 Bronze.
  • 3 - health wellbeing
  • 17- partnerships