Clarion Communications created #PrideHeroes campaign to encourage engagement with the annual LGBT event. Using #PrideHeroes, Londoners could celebrate the people who have made a difference to the LGBT community.

Every year in Hungary, every taxpaying citizen has the chance to give 1% of their tax to foundations or non-profit organisations. MediaCom created a new website for the Real Pearl Foundation, which works to develop the most underprivileged communities in Hungary through art, education and talent development programs,
to help it stand out and attract new supporters.

Wunderman worked with Child Focus to highlight the problem of online child pornography and make it easier for consumers to take action. A ‘fake’ news story appeared in the press about a filter that automatically removes child sexual abuse material while you surf. When they visited the website, users found out that the filter really was too good to be true but learned that you can install a widget in your browser enabling you to report online child pornography with just one click, helping authorities tackle the problem.

Burson-Marsteller India helped raise funds for Genesis Foundation, a not-for-profit organisation that supports critically ill under-privileged children. The campaign, Music for a Cause, included a series of participative musical events, targeting companies and high net-worth individuals to encourage donations.

Ogilvy CommonHealth Medical Media coordinated free placements of a one-page colour ad for CancerCare, which provides free services to help people cope with the emotional and practical impacts of a cancer diagnosis.
The ad appeared in healthcare publications for the oncology, primary care and hospital pharmacy markets.

H+K Strategies provided Girls on the Run, a learning program for girls aged 8-13, with the equivalent of $25,000 in services including traditional and social media counsel, developing creative materials and development and messaging of its communications plan to support its 10th year anniversary celebration.