Overview
Grey London created WildAid’s Year of the Elephant to build on recent momentum and end the illegal ivory trade once and for all. The campaign, which launched alongside the Chinese New Year, encouraged anyone who cares about elephants to #JointheHerd by changing their social media profile photo at YearoftheElephant.org, or wish their followers a ‘Happy Year of the Elephant’ in Mandarin. It has been backed by a host of celebrities including Leonardo DiCaprio, Jackie Chan, Ellen DeGeneres, Sir Richard Branson, Yoko Ono, Lupita Nyong’o and Ricky Gervais.