Campaign: Tusk Conservation Awards

WPP company(s):
The Partners London
Tusk Trust


The Tusk Trust is an organisation initiating and funding conservation, community development and environmental programs across Africa. In 2015, The Partners rebranded and updated the organisation’s annual Conservation Awards. A new visual identity was created featuring a unique tribal pattern made up of the letters T.U.S.K., which was applied across the website, stage design, printed collateral and branded Land Rovers. The Partners commissioned a tribe in Kenya to make traditional beaded wristbands, which were handed out to high profile supporters, to raise awareness of the event.

Results & Awards:

  • Over 17.5m impressions across Twitter.
  • 400% increase in media impressions.
  • 250% increase in the use of #TuskTrust.
  • Clio Awards 2015: 1 Bronze.
  • One Club Awards 2015: Merit.
  • Brand Impact 2015: Winner for Best in Show.
  • D&AD Awards 2015 - Branding Wood Pencil.
  • The Drum Design Awards 2015 – Chairman’s Awards and Identity Design prize.
  • 13 - climate
  • 15 - life on land
  • 17- partnerships