Report by Wendy Lund, chief executive officer
GCI Health, WPP’s award-winning global specialty healthcare PR agency, continued its record growth in 2014, which was fueled primarily through an expansion of key offerings, growing our account base with a number of significant new business wins and regional development. Our global footprint continued to expand with the doubling in size of our London office.
GCI Health’s expanding media team... has been noted as one of the most prominent in the industry with a superb track record of major news placements
Building on the growing needs of our clients to ‘put patients first,’ GCI Health launched Patients at the Center, an initiative aimed at uncovering the most innovative, effective ways of putting patients at the forefront of communication strategies. GCI Health also expanded its consumer health specialty – launching GCI Healthy Living – to encompass the growing global obsession with wellness. This new specialty focuses on industry trends and how best to communicate the most appropriate wellness paths and solutions to enhance consumers’ lives.
In an ever-transforming landscape that makes healthcare innovation complex, GCI Health created Let’s Do Something Different, a commitment to take time every day to harness our shared passion for healthcare public relations and challenge ourselves to “doing something different” for our customers, community, colleagues and company.
GCI Health’s expanding media team, consisting of former reporters and agency professionals who possess critical knowledge on the ins and outs of working with news rooms and an incredible talent to shape meaningful and compelling stories, has been noted as one of the most prominent in the industry with a superb track record of major news placements. Our digital capabilities also grew tremendously in 2014 and have been recognized with numerous digital and social media awards.
In 2015, GCI Health will continue its mission to be the best healthcare PR agency in the world. The top- notch quality of our staff, cutting-edge programming, unparalleled dedication and service to our clients, makes us a leader in healthcare communications.