K PLUS is the most downloaded mobile banking application in Thailand, however how people use this app is quite limited compared to how much it provides. We wanted to increase the app user as well as encourage people to try and use other functions other than just transferring money, and at the same time introduce all the other functions in a fun and friendly way.
Because this is the application everyone uses and there are a lot of things you can do on it we thought what if you want to start a conversation but have no idea what to talk about ... let this app be the starter. We created a story of a girl who, thanks to the K PLUS app, successfully made friends.
In the film, we use the common insight that Thai people love watching movies, especially in the form of online entertainment. So, we asked the director of this film to make it a highly entertaining short film with the length of 5.30 minutes and then release it through Thai’s most favourite online channels; Facebook and YouTube.